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The Code Of Influence

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“How To Influence The Mind Of Anyone To Your Way Of Thinking….. Guaranteed”

“Million Dollar Copywriter And Master Of Influence Reveals The Same Blueprint He Used To Generate Hundreds Of Thousands For His Clients, Achieve Financial Freedom, Live A Dream Life And Build Lasting Relationships With Others… All Using The Techniques Listed Below…”

Dear friend,

You’re about to discover the same “power link” that separates the happy and successful from the lonely, miserable and failure-prone people in the world.

Sound too good to be true? Read on and I’ll prove it.

Before I do, I just want to make sure we’re not wasting each other’s time so let me ask you one simple question:

Where is YOUR life headed?

Pretty eye opening question isn’t it?

Tell you what…before you think about that, think about this:

Some people seem to almost stumble onto good luck, wealth, and opportunities, even when they might be less qualified or intelligent than most… while others work hard, pay their dues but can’t seem to catch a break no matter how hard they try.

Some people spend their entire lives trying to get ahead by educating themselves, putting in more time than others or simply just giving as much as they can to others… and still wind up broke, lonely and unfulfilled while another group of people get access to more money, relationships and resources than they even know what to do with.

In fact, some of these even abuse their power simply because they have so much of it that they take it for granted. To them it’s like second nature. Almost like breathing. They don’t take the time to think about how lucky they are, they just accept it as a normal part of life.

The real question is, which group do you want to be a part of?

Well, if you’ve ever wondered (even for a second) how this elite group of people live the kind of dream lives that they do, then this may very well be the most important letter you ever read. Because today I will be sharing the three most powerful secrets you will ever need to know about how a select group of people ALWAYS position themselves for victory.

And just so you understand….

It has nothing to do with education

It has nothing to do with inherited wealth

It has nothing to do with intelligence

It has nothing to do with talent

It has nothing to do with business savvy

It has nothing to do with luck

In fact, you can have none of those things but still join this elite group. Because what you will discover here can be used to transform EVERY single aspect of your life….it’s really that powerful.

These 3 secrets have been used by people like Oprah Winfrey, Donald Trump, Barack Obama, Steve Jobs (creator of Apple), Mark Zuckerberg (creator of Facebook), Mother Theresa and any other person who has made an immense impact on the world.

Whether you like these people or not doesn’t matter. Whether you agree with what they stand for doesn’t matter. What does matter is what they have been able to accomplish in life and how they did it.

Let me spare you the trouble of trying to figure it out.

Ok… you listening? Good..

Here it is.

These people possess the power of influence.

Influence – as defined by the English dictionary – “is the capacity or power of persons or things to be a compelling force on or produce effects on the actions, behavior or opinions of others.”

You see, many people falsely assume that Oprah is as popular and rich as she is because she has had one of the most watched television shows in the world. And that’s true. But what exactly made that show so popular?

There were (and still are) countless talk shows on TV that are just like the Oprah Winfrey show.
But what was it about hers that made it stand out above the rest? It was her.

It was her ability to connect with people. You see, no matter how wealthy or famous Oprah is, her influential ability enables her to have people who may be completely different from her identify with and connect with her.

Mark Zuckerberg, who has created the largest social networking website on the planet and perhaps the most visited website in the world, used the power influence in a completely different way. Rather than connecting personally with people himself, he created something that lets other people connect.

He utilized the power of something called social validation and let it do the work for him.

Simply put, every single one of these people has influenced the minds of other people to get where they are today.

Whether you realize this or not, your ability to influence will ultimately supersede your talent, ability, education, knowledge, experience or any other beneficial trait that you bring to the table. The reason why is simple: to truly capitalize on any of those things, you will – at some point – need the help of someone else.

Proof That Influential Power
Leads To More Money

In his bestselling book The Millionaire Mind, Thomas J. Stanley interviewed 100’s of millionaires (most self-made) to see what success-driving characteristics they shared.

Did you know that when asked what the number factor which contributed to their success was, the majority of millionaires said it was their ability to deal with others?

That’s right. It wasn’t their education, their expertise, their start up capital. It was their ability to deal with others.

And influence is nothing more than dealing with others.

Here’s the deal.

You could graduate from Harvard Law School and be the smartest lawyer on the block; if you can’t convince a judge, a jury, or at the very least your clients that you know what you’re talking about, you will likely lose to the other attorney who can…even if he/she is less educated.

You could have a million-dollar idea or the creativity to change the world we live in by developing something like Windows or the IPod… but if you can’t influence the right people to invest in that vision, it will forever remain a dream leading you right back where you started.

You could have all the great qualities of a life partner… but if you never influence someone to go out on a date with you and give you a chance, you will most likely remain alone a lot longer than you have to.

Perhaps you’re not interested in money, status or “winning” per se. Maybe you just want to positively impact the world and make a difference. The power to influence will enable you to get your message across to more people and help them… because they will trust what you say. And once people trust you, they will listen to you.

Perhaps you have all the money you need and aren’t interested in anything I just mentioned. As a human being, you will still instinctively crave interaction with others. Relationships nurture the soul. Without enough healthy interaction with other human beings, the sane mind begins to go insane.

This is part of the reason why people who commit heinous crimes are put into solitary confinement. It’s basically a form of punishment to restrict human interaction. The legal system is well aware of how this action affects the soul of the person.

It is for this same reason that we see these criminals reading or exercising for extended periods of time. It’s their way of trying to stop themselves from going crazy as a result of not having interaction with other people.

To sum it up simply, relationships magnify the human experience spiritually, emotionally, physically, financially, and mentally.

For that reason, your ability to influence others and build relationships is extremely important to your quality of life. Imagine if you had the power to…

Have people pay you more

Listen to you more

Agree with you more

Give you more

And trust you more

This ability would enable you to amplify the results in EVERY area of your life.

You can make more money.

Have healthier, fulfilling relationships.

Have more freedom.

And gain more control.

Who I Am And Why You Should
Care About What I Have To Say

My name is Paul Mascetta and chances are you’ve never heard of me. BUT, if you purchased a digital product on the Internet over the past 6 years, there’s a good chance I sold it to you.
You see, I have been the go to copywriter for some of the biggest names in the self improvement circle on the Internet including Steve G. Jones, Dr. Joe Vitale, Mike Litman, Kristen Howe, Dr. Joe Rubino and many others.

Listen to what a few people have said about me and my mastery of influence:

The Source Of Everything You Need In Life

Here’s why: (whether you choose to believe it or not) every single desire, want, material item or benefit to you either comes from another human being or is correlated to the deep meaning of relationships that magnify the human experience.

In other words, if you want things out life, chances are you’re going to need the help of someone else. And even if you have everything you want out life, what good is it if you can’t share it with someone else?

I realized many years back how powerfully true this is when I saw people get jobs with less experience or education than others simply because they were more likeable. Or when I saw the guy with no job or money… and perhaps even a history of being a cheater… get the girl over the guy who had it all, simply because he had no charm.

The point is that once I knew how powerful persuasion was, I made it my business to be as influential as possible at all times.

This doesn’t mean that I was trying to persuade people every time I saw them either, because certain people need to be influenced over a period of time before they really can trust you.
This, and other “rules” of the game, were things that I began to discover and ultimately begin utilizing to gain more likability from others. And once people like you, you can begin to influence them.

As I got older, I began to think maybe there’s an actual science to this persuasion stuff.
And so I began researching and ultimately immersing myself in as much information as I could get my hands on… about influencing others and what causes people to think and behave in certain ways.

I wanted to see if there was scientific evidence that supported the things that I had suspected all along.

Well, I not only found all of the proof that I needed, but I also began learning some stuff that I never even imagined.

Armed with a passion to learn more and an arsenal of persuasion tools, I worked for many years in sales, from industries ranging from Wall Street to fitness… and always crushed whatever sales quotas I was given.

“They Thought I Was Crazy…
But They Were Broke And I Was Cashing In”

My friends always thought it was a little crazy to work in commission based job where your next paycheck is never guaranteed to be the same. And I always thought it was little crazy to get the same paycheck as someone else that you may work harder than.

I also thought it was a little crazy to get paid the same amount of money every week. I loved being in control of how much money I could make.

When I would get bored with selling in one type of industry, I would move on to something else to see how I could apply my persuasion tactics there.

And what I learned was that, at the end of the day, it’s all the same. The principles of persuasion are universal.

All I needed to do was gain knowledge about the product or service that I was selling, what separated it from its competitors, and synergistically combine that information with what I knew about the psychology of influence.

After years of basically writing my own paycheck, I decided I didn’t want any more paychecks…well not from employers anyway.

I wanted to work for myself and call my own shots.

With the rise of business being done on the web, I got into the sales copy writing aspect of Internet Marketing… and my job was to take a product that someone created and make the world want to buy it without having a single conversation with them.

I simply write a letter which then gets pasted on a web page for the world to see and the work is done.

The only catch is that that letter better be damned good… or I won’t be getting any more calls to do any more writing.

Long story short, my sales copy has generated millions of dollars in revenue for over 100 websites across the world.

Proof Of What A Persuasive Message Can Do

And the reason that it has done so is not because I was born with a God-given talent or because I’m special, it’s because I studied and mastered the principles of influence (which isn’t nearly as hard as it sounds) and used them over and over again.

And the good news is you can too.

In fact, when I really think about it, I’m amazed that everyone in the world isn’t an expert influencer because it’s just that easy to become one.

And so I began to ask myself “why is this such a problem for some people?”

The answer that I came up with is simple: most people don’t even know what influence is. They assume that influence and persuasion are the same but nothing could be further from the truth.

OR

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